Hello 👋 I'm Heron

Do math in your head. From grocery prices to company valuations.

Over 40 proven mental math techniques that are easy to learn but feel like magic. The app adapts to your field: founders, sales, marketers.

Coming to iPhone first.

Heron meditating

Second lesson

Squaring any number ending in 5

Drop the 5, you're left with n. Multiply n × (n+1), then stick 25 at the end. That's it.

Examples:

35² → 3 × 4 = 12 → 1225

125² → 12 × 13 = 156 → 15625

Why it works: (10n+5)² always ends in 25. The rest is just n climbing one step up.

Start testing

Board review: 18% margin from $87K revenue. How much is this in $K?

Now find

5%

Just divide the 10% you got by two: that will be 5% of the original number

5% of 87 (8.7 / 2) =

Hint

Next

Meet Heron, your mental math coach

He's witty, sharp, and slightly obsessed with numbers. Think of him as your smart friend who always solves dinner bill tips in a flash.

Explains like a friend

No rigid mathematical jargon. Heron breaks down shortcuts using simple, intuitive concepts

THE CONTRAST

Stop satisfying your curiosity with slow Google searches

A mental calculator isn’t just about speed: it’s about having instant answers that make you look sharp, prepared, and in command of any financial conversation.

Without Founder's Math

SLOW & UNCERTAIN

THE CHALLENGE

“How many years until my investments double at 9%?”

Open Google and type “how long to double investment at 9%.”

Scroll past ads, open a compound interest calculator.

Enter the numbers, second-guess the result, try another site.

~30 sec

of fumbling while everyone at the table watches you Google basic finance.

With Founder's Math

INSTANT & POWERFUL

RULE OF 72

“8 years. Answered instantly.”

Apply the Rule of 72: divide 72 by the annual rate.

72 ÷ 9 = 8 years to double your investment.

Works for any rate. 6%? → 12 years. 12%? → 6 years.

< 2 sec

to deliver a confident answer, impress the room, and show you truly understand compound growth.

Learn playfully, calculate like a machine

Forget boring textbooks. Our gamified learning system makes mastering techniques simple and addictive: every trick feels like a discovery.

House of the Founder

Your drills are now tailored to real venture scenarios: runway, equity, and scaling costs

Choose the house

House of Daily Life

Everyday numbers without the phone. 

Tips, sales, bill splits, and household math.

Choose the house

House of the Closer

Deal-floor math when the client is watching. 

Discounts, commissions, real-time quotes, no calculator out.

Choose the house

Tasks from your field

The app adapts to your profile: founders get tasks on burn rate, runway, and cap tables; sales reps on conversion, margins, and deal size.

Gamified learning

A well-designed progression system: master techniques step by step, from simple to complex. Every new trick is a small victory.

#3 place

Alex (You)

12 techniques learned

1,482 XP

to Gold league: 2,000 XP

Leagues and tournaments

Earn XP, compete with other players in weekly league tournaments, and climb from Plastic to Diamond league.

Techniques

Master mental math with these shortcuts

Search techniques...

Learned

Squaring Numbers Ending in 5

Multiply the tens digit by the next integer up, then append 25. E.g., 35² → 3×4=12, so the answer is 1225.

In process

Multiplying by 11

Add the two digits of any 2-digit number and insert the sum between them. E.g., 11×53 → 5_(5+3)_3 = 583.

unLearned

The 9s Trick

Multiply by 9 by multiplying by 10 and subtracting the original number. E.g., 9×8 = 80−8 = 72.

unLearned

Left-to-Right Addition

Add the largest place values first, then work down. E.g., 347+589 → 800+130+6 = 936. Reduces mental load.

Heron lying on books

40+ superpower techniques

Each of the 40+ techniques. Quick multiplication, mental percentages, and estimates all feel like magic.

A sharper head, not just faster math

$1,25018%×6

Memory

Numbers stop slipping away: you hold the three figures of a conversation without writing them down.

40% off $65
$6.50×4 = $26$39

Focus

A trick is a chain of steps. Training the chain trains the attention that holds it.

“$120 − 30%”$84Checked

The habit of checking

Someone else's discount, invoice or “average” gets a quiet check on the fly.

No IQ claims. Just daily reps your head actually uses.

Mental math is taken seriously at the world's best schools

MITStanfordHarvardYalePrincetonUniversity of OxfordUniversity of CambridgeUC BerkeleyCaltechETH ZurichImperial College London

TRACHTENBERG ZURICH

MITStanfordHarvardYalePrincetonUniversity of OxfordUniversity of CambridgeUC BerkeleyCaltechETH ZurichImperial College London

TRACHTENBERG ZURICH

EXPERIENCE THE MAGIC

See the magic yourself ✨

Think mental math is only for geniuses? Give this 2-second technique a try and witness your brain speed up immediately.

45² = 

Try squaring 45 in your head

Use the multiplication formula for numbers ending in 5

The "Ending in 5" Formula:

1

Drop the 5: You are left with 4.

2

Multiply by the next number: 4 × (4 + 1) = 20.

3

Just append 25: Put 20 and 25 together to get 2025!

This simple trick works for any number ending in 5 (e.g., 85² → 8 × 9 = 72 → 7225). This is just 1 of 40+ techniques.

Join the Waitlist

Thirty minutes of feed.
Five minutes of drills.

Attention is a currency. Spend it where it pays you back.

Daily drill

$174 ÷ 6 = ?

Split the dinner bill in your head

Your path

Day 1

A short consultation tunes the app to your field. You learn your first technique the same day.

House of the Founder

Choose the house

Every day

One five-minute session: learn a trick in two minutes, drill it on your numbers, use it the next time that number comes up. The streak forgives a bad day.

5:00

Week by week

Techniques stack. Drills adapt to where you slip. The app raises the bar as you grow.

+1 new

The goal

The check lands on the table, and you've already split it: before anyone reaches for a phone.

Heron celebrating

Why join now

you
#1

First in line

Access rolls out in signup order. Join today and you're in before the crowd.

Launch price $9.99/moFounder's price $4.99/mo

Founder's price

Early joiners lock $4.99/mo instead of the $9.99 launch price. For good.

A say in what ships

Early feedback decides which techniques and Houses come first.

QUESTIONS & ANSWERS

Got questions?
We've got answers.

Not at all. The techniques start from zero and build up. If you can multiply single digits, you're ready.

Stop reaching for the calculator.

Join the waitlist and start mastering 40+ math techniques that feel like magic.

Coming to iPhone first.

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